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William Albert Allard has been a major force at National Geographic and in mainstream photography for almost 50 years. He has contributed to National Geographic Society publications and books since 1964 as a staff member, a freelancer, and contracted photographer and writer. In addition, he was a former contributor to Magnum Photos and has been published in most major magazines in the United States and abroad. In October 2010, National Geographic Magazine recognized Allard's work on the American West with a 10-page excerpt from the new book.

Allard is one of the few photographers of his generation whose entire professional body of work is in color. National Geographic photographers esteem Allard to be the pioneer and peerless exemplar of natural, expressive color in magazine photography.

William Albert Allard was born in 1937 to Swedish immigrants in Minneapolis, Minnesota. He studied at the Minneapolis School of Fine Arts and the University of Minnesota. Allard has received numerous awards for his work including the University of Minnesota Outstanding Achievement Award in 1994, The Joseph A. Sprague Memorial Award in 2002 and the University of Minnesota School of Journalism and Mass Communications Award for Excellence in 2004.

In addition to Allard's recent publication, he has published several critically acclaimed books. His first book, Vanishing Breed (New York Graphic Society Books/Little Brown, 1981), was nominated for The American Book Award and received the Leica Medal of Excellence. Other books include The Photographic Essay (Bullfinch Press/Little Brown, 1989), A Time We Knew (University of Nevada Press, 1990), Time at the Lake: A Minnesota Album (Pfeifer/Hamilton Publishers, 1997), and Portraits of America (Insight/National Geographic, 2001). In addition, his work is in numerous permanent collections including the Metropolitan Museum of Art. Allard divides his time between his homes outside Charlottesville, Virginia, and in Missoula, Montana.



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Five Decades Gone West Her Picture in a Frame